SACHEU BEAUTY
(LOS ANGELES · USA · 2026)
(Creative Strategist)
Creative strategy and campaign direction for Sacheu Beauty’s social and retail expansion. Led the development of social first campaign systems supporting product launches and brand storytelling across organic and paid media, positioning the STAY-N Lip Stain as a viral hero product across digital and retail channels.
Key Contributions:
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The Brooke Monk campaign generated 605K+ views on the primary campaign video and over 1.5M views across campaign posts.
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Campaign imagery and hero brand visuals were later featured by Hypebae as the brand continued scaling across Ulta Beauty, Target, and global ecommerce partners.
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Created full campaign decks from concept, including messaging frameworks, moodboards, visual direction, and production planning for social first campaigns.
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Coordinated shoot production, casting, and creative direction across campaign launches and paid media creative.
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Developed campaign storytelling and product narratives translating durability and transfer proof benefits into lifestyle driven brand content.
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Supported creative systems for social, paid media, and launch campaigns tied to retail expansion and product drops.
ABOUT.
DETAILS.
Viral beauty campaign development, social first storytelling,
HIGHLIGHTS.
and product launch creative.
Defined the creative direction and storytelling system for Sacheu Beauty campaigns, translating product performance into lifestyle driven visuals across social media, paid campaigns, and ecommerce storytelling. Built creative frameworks that supported product launches and brand growth across digital and retail channels.
Key Contributions:
• Directed lifestyle driven product photography and visual storytelling to highlight the texture, application, and finish of the STAY-N product line.
• Developed ecommerce focused imagery and content systems for product pages, paid media, and digital marketing assets.
• Designed social first content structures translating product features into short form visual storytelling across Instagram and TikTok.
• Built visual frameworks for campaign shoots, including moodboards, styling direction, and shot composition.
• Produced content assets and motion ready visuals optimized for paid media performance and social engagement.
• Established visual consistency across social, product pages, and campaign creative as the brand expanded across digital and retail channels.
Brought on to lead creative strategy for Sacheu Beauty during a period of rapid growth and retail expansion. Developed social-first campaign concepts positioning the STAY-N Lip Stain as a viral hero product, creating campaign decks, messaging frameworks, moodboards, and shoot direction while coordinating production and art direction across social and paid media. Led creative for the Brooke Monk collaboration promoting the STAY-N Lip Cool Tones release and the Life-Proof campaign extension, translating product durability and transfer-proof benefits into narrative driven storytelling across organic and paid campaigns. Campaign imagery and hero brand visuals were later featured by Hypebae as the brand continued scaling across Ulta Beauty, Target, and global ecommerce partners.
CREDITS.
GUIDELINES.
Creative Strategy for viral
VISUAL ARCHITECTURE.
beauty brand, Sacheu Beauty.
PHOTO DIRECTION.
Evergreen, Social-First, Web PDP.