adidas originals
(LOS ANGELES · USA)
(CULTURE, FASHION, EXPERIENTIAL)
Translated the adidas x Simone Rocha FW26 campaign into a cohesive experiential identity across environmental graphics, florals, product displays, branded collateral, gifting, and spatial styling.
Immersive retail experience that transformed adidas Melrose into an elevated flower market, using interactive floral moments, product-integrated installations, styling, hospitality, and social-first photo opportunities to drive discovery and engagement around the collection. Developed the guest journey and key experiential touchpoints from arrival through shopping and gifting.
CREDITS.
AGENCY: TIMES10
extended campaign imagery and co-branding
CD: GENKI KAWASHIMA
throughout the physical experience to create a consistent visual world from invitation through takeaway.
adidas x Larry June | Meet & Greet
Melrose Flagship Store, August 2026
Concepted the Adistar Control 5 “Watermelon Smoothie” launch as an immersive neighborhood market experience, connecting the product story to Larry June’s established juice and wellness culture through a fruit stand, watermelon smoothie bar, customizable tumblers, live DJ moment, Polaroid meet-and-greet, and limited signed vinyl gifting.
Consumer journey from queue to purchase to meet-and-greet, with product purchase unlocking the branded tumbler and smoothie experience before guests moved through the sticker station, DJ moment, fruit-market installation, and Polaroid photo with Larry. The production plan included 100 gift-with-purchase tumblers, a first-10 signed vinyl mechanic, custom fruit displays, and expanded security after fans began camping ahead of the event.
ABOUT.
SPECS.
adidas x Fanatics Fest | James Harden Vol. 10
Fanatics Fest, New York City, 2026
DETAILS.
creative development & production support
HIGHLIGHTS.
translating the established creative direction into environmental and graphic touchpoints across the Fanatics Fest footprint.
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Contributed to the activation through launch weekend as the space became the setting for the first public reveal of the Harden Vol. 10 x RayAsianBoy collaboration, alongside appearances from James Harden, Club 520, Bogdan Bogdanović, and Ian Jackson.
Worked across spatial layouts, product presentation, branded surfaces, court graphics, display moments, and production-ready design, helping bring the wider concept from deck to physical environment.
Press
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SPECS.
adidas | Project R.A.P. | Las Vegas, NV
DETAILS.
supported the creative development and execution of the PROJECT: R.A.P. retail experience
HIGHLIGHTS.
activation introduced the shoe to consumers, athletes, adidas Basketball, and the Innovation Center during NBA Summer League weekend,
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PROJECT: R.A.P. came with layers of innovation, but the experience could not ask people to decode all of it at once. The space stripped the story down to its most compelling ideas: how the shoe was made, why it was different, and what that process looked like in physical form.
Everything was treated as part of the same system. Product, technical language, screens, materials, customization, and display all worked together so the technology could be understood almost instinctively. The result felt closer to stepping inside the development process than walking into a traditional retail launch.
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SPECS.
Fear of God Athletics x adidas x Derrick Rose
DETAILS.
the launch brought together three distinct worlds: Fear of God’s restraint, adidas Basketball’s performance language, and Derrick Rose’s personal history.
HIGHLIGHTS.
a full Derrick Rose signature archive added the historical layer. From the adiZero Rose 1 through the D Rose 11, the lineage display connected the new launch back to his years with adidas and gave the room a sense of progression rather than nostalgia for its own sake.
The tension in the space came from placing history next to something deliberately new. Rose’s signature archive carried years of performance and memory, while the Athletics II Basketball arrived with a quieter, more sculptural language. Putting those two ideas in the same room gave the launch its depth, allowing the past to establish weight without letting nostalgia define the experience.
That shift changed the way the product was framed. The Athletics II Basketball sat on a cracked stone pedestal as an object of significance, surrounded by mirrors, natural textures, rose elements, and a three-screen LED installation. Rather than filling the room with product, the environment gave each element space to carry weight.
The strongest part of the experience was the balance between legacy and newness. Rose’s history grounded the room, Fear of God gave it its restraint, and adidas connected the entire story back to basketball. The result felt singular even though it came from three different creative identities.
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SPECS.
adidas | Santa Monica DTC Run
Santa Monica, California
DETAILS.
the Santa Monica DTC run was built around movement, community, and the coast rather than a traditional retail moment.
HIGHLIGHTS.
experience extended adidas into an environment where the product could be seen in use, with the route, styling, content, and on-site details all working together to make the brand feel naturally embedded in the setting.
The visual direction stayed intentionally stripped back. Product, apparel, signage, and content were all designed to feel connected to the environment rather than layered on top of it. The palette pulled from the coastal setting, while the styling and on-site touchpoints kept the adidas presence recognizable without overwhelming the experience.
The run also created a natural content system. Every part of the route could become a frame: athletes moving through the city, product in use, group moments, environmental details, and the contrast between performance and the surrounding landscape. That made the event feel less like a one-time activation and more like a live campaign unfolding in real time.
The strongest part of the experience was how little separation there was between community, product, and content. People were not being asked to stop and look at adidas. They were already inside the brand moment by participating in it.
